Sunday, December 13, 2009

I Hate to Tell You, This is not Live Music

When you consider the amount of advertising we are subjected to on a daily basis, it is truly outstanding. Now I am not one of those advertisement conspiracy theorists who decries how marketing specialists prey upon the unwitting public. To me, advertisements are akin to mosquitoes; bothersome things that must be endured in life. But now it seems that the advertisers aren't even trying. Take this ad for Raison cigarettes.

The ad boasts "This is live music" as an young man cradles a pair of earphones to his chest. What? First, this is not live music. This is the farthest away from live music one can get. The dude doesn't even know how to wear the earphones. Second, how does this relate anyway to cigarettes. I know, when has tobacco advertising ever made an sense? An honest tobacco add would go something like, "Marborol lights--they kill you more slowly than regular cigarettes." Still, it feels like an ad team slapped together some random pictures and phrases, decided it looked good, and sent it out. It's the lack of effort I find insulting. It's the same as doing your homework the hour before class.

Raison cigarettes, if you want me to pick up an expensive lifelong habit that will slowly rob me of my own breath, you're going to have to try harder than that. Then again, this works for some people.

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